: a new term coined by Global Advertising Strategies on Sept. 14, 2004, defining Vonage-style VoIP service offerings; especially : describes business, technical and strategic marketing drivers that motivate telecom competitors to offer VoIP services over "last mile," wires connecting "premises" of consumers and businesses with telecom and data networks, as described in Last Mile VoIP Incites Marketing Rivalry - a report by Global Advertising Strategies that explains how Last Mile VoIP is different from wholesale and enterprise telephony VoIP
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